Which Way’ Set for African Premiere at AFRIFF

Film lovers and Nollywood enthusiasts have another reason to look forward to the 2026 Africa International Film Festival (AFRIFF), as the musical drama Which Way prepares to make its African premiere at the event on Tuesday, November 3.

Produced by Bold Pictures and directed by Jide Okeke, the Lagos-based film " Which Way" will be screened at Filmhouse Cinemas, Landmark, Victoria Island, Lagos, at 8pm. The screening will also feature a question-and-answer session with members of the cast, giving audiences an opportunity to engage with the filmmakers and learn more about the production.

According to a report by Punch, the film features Floyd Igbo, Chidinma Nebo, Mariam Kayode and Onome Akpotebu in lead roles, alongside familiar Nollywood faces including Stan Nze, Chimezie Imo, Ijeoma Grace Agu and Yemi Blaq.

Set against the backdrop of a troubled family, Which Way explores anger, domestic struggles and the emotional wounds that influence relationships. One of its distinctive elements is the use of live singing during filming, with actors required to combine musical performances with their dramatic roles.

The African premiere adds to the excitement surrounding AFRIFF, one of the continent's prominent platforms for celebrating filmmaking and African storytelling. The festival brings together filmmakers, actors, industry professionals and cinema enthusiasts, creating opportunities for networking, industry conversations and greater visibility for African productions.

Beyond film screenings, AFRIFF provides a platform for connecting filmmakers with potential investors, distributors and international audiences through its industry programmes. For Nollywood, such exposure can help productions attract attention beyond conventional cinema releases and encourage conversations about the industry's creative direction.

For audiences, Which Way could particularly appeal to viewers who enjoy emotionally driven family dramas, musical storytelling and films that explore complicated human relationships. Fans of stage-inspired performances may also find its live-singing approach interesting.

With its combination of drama, music and recognisable Nollywood talent, the film's African premiere is an opportunity for audiences to discover a production taking a slightly different approach to familiar storytelling.

As AFRIFF 2026 continues to showcase African cinema, Which Way adds another homegrown title to the festival's cultural conversation.