*SUBMISSION REPORT ON THE ROLE OF BLACK SHERIF IN TELECEL GHANA'S X PROJECT*

Telecel Ghana has unveiled Ghanaian musician Black Sherif, widely known as Blacko, as the face of its X Project. The partnership, announced on October 8, 2026, is designed to strengthen engagement with young consumers and promote its mobile money service, Telecel Cash.

Black Sherif's role goes beyond that of a traditional brand ambassador. He will lead customer engagement activities and create experiences that connect young customers with the Telecel Cash platform, a brand that shares his values of authenticity and resilience.