Kefilwe Mabote Takes Luxury, Cars And Culture To Kyalami With THE APEX CLUB

South African influencer Kefilwe Mabote is turning her love for luxury cars into a real-world event at Kyalami.

She is launching THE APEX CLUB, an exclusive motorsport and lifestyle experience at the Kyalami Grand Prix Circuit in Johannesburg, on Saturday, 14 November 2026, from 8:00am.

The event is curated through her own platform, Kefi Wheel Torque, a luxury motorsport and lifestyle brand. It will run alongside the South African Endurance Series' Kyalami 9 Hour, the season finale of the racing series.

What is the new event about?

THE APEX CLUB is not just about watching cars go round a track. It is about turning race day into a full lifestyle day out.

Guests can expect premium hospitality lounges overlooking the pit lane, live DJs and performances, fashion and culture moments, curated brand activations, and interactive racing experiences. There will also be live race coverage through APEX TV.

Mabote describes it in her own words as a space where South Africa's love of speed meets its love of culture, fashion and great company. She says motorsport has always been about more than what happens on the track. It is about the people, the style and the energy around it.

About 500 VVIP guests are expected inside THE APEX CLUB itself. The wider Kyalami 9 Hour is expected to attract more than 10,000 attendees. Tickets are on sale through Ticketmaster, with VIP and VVIP options listed.

Why Kyalami is a strong venue for this kind of launch

For readers who do not follow motorsport, Kyalami is South Africa's most famous race track. It is in Midrand, between Johannesburg and Pretoria, and it has hosted major international racing for decades.

That history matters. Kyalami already has the track, the pits, the grandstands, the hospitality areas and the safety systems needed for a big race day. It is also easy for fans, brands and media to reach.

Launching THE APEX CLUB alongside the Kyalami 9 Hour is also smart timing. The 9 Hour is an endurance race, where teams race for nine hours, not just a quick sprint. That means guests stay longer, watch more, eat, network and enjoy entertainment through the day. Mabote does not need to build a crowd from zero. The race already brings the crowd.

It also fits the image. Kyalami means speed, heritage and prestige. For a luxury brand, that is the perfect background.

How influencers are building real-world experiences

This launch shows a bigger shift. Influencers are no longer just posting photos online. They are building real businesses and real-world experiences that fans can attend.

Mabote started with fashion, beauty and luxury lifestyle content. She then built a following around luxury cars, including her popular Kefi Wheel Torque Breakfast Runs, which have hosted seven editions. Now she is turning that audience into a ticketed, premium event with partners, hospitality and brand activations.

It is a move from helping other brands tell their stories, to building and owning her own platform. Kefi Wheel Torque is described as a registered company with a team, systems and business partners.

For other creators, the lesson is clear. A strong online following can become a real event, if you give people a reason to show up: good location, good experience, good music, good food, and something they cannot get from just watching a phone screen.

THE APEX CLUB is trying to do exactly that. It blends racing, fashion, music, luxury motoring and entertainment into one day at one of South Africa's most iconic venues.

Date checked: November 9, 2026. Please confirm ticket details and timing with the official Kefi Wheel Torque page and Ticketmaster before you travel, because event details can change.