Jemiriye Reimagines Yoruba Folktale in New Single ‘Olúróunbí’

Afro-fusion singer Jemiriye Adeniji is bringing Yoruba folklore into contemporary music with her new single and music video, Olúróunbí, a culturally inspired project exploring ambition, sacrifice and the true cost of success.

Released on October 23, 2026, the song blends traditional Yoruba chants and Nigerian rhythms with live orchestral instrumentation and modern production, creating a sound that connects Nigeria’s cultural heritage with contemporary music. The accompanying video was filmed in Bali, Indonesia.

At the heart of the song is a traditional Yoruba folktale about Olúróunbí, a woman who desperately desires motherhood, prosperity and social status. In pursuit of her wishes, she makes a bargain with a sacred Iroko tree, promising her unborn child in exchange for the fulfilment of her desires. When the time comes to honour the agreement, her pursuit of prosperity ends in anguish.

Jemiriye explained that the story fascinated her from childhood, when she first encountered its chants and rhythms. As she grew older, she began to understand its deeper message about human desires, societal expectations and the consequences of pursuing success without considering the sacrifices involved.

The song’s message resonates today, particularly for women navigating competitive environments while facing pressure to succeed professionally and personally. Through the folktale, Jemiriye challenges listeners to question what they are willing to sacrifice to meet society’s expectations.

By transforming an enduring Yoruba story into Afro-fusion music, Jemiriye demonstrates how traditional storytelling can remain relevant to modern audiences. Olúróunbí is more than a new musical release; it is a reminder that ambition should not come at the expense of personal values, peace and humanity.

Listening sessions and release celebrations are planned for Lagos, Paris and Los Angeles, with further details expected to be announced.