DStv launch event brings Naija stars together

DStv Launch Nigeria: Darey Art Alade, Tola Odunsi, Uti Nwachukwu, Others Grace #ExpectMoreNaija Event

The Nigerian entertainment industry witnessed another glamorous gathering as some of the country's biggest celebrities, media personalities and creative professionals came together for DStv's #ExpectMoreNaija launch in Lagos.

The event, organised by MultiChoice Nigeria, a CANAL+ company, took place on Wednesday, November 4, 2026, at The Royal Box, Victoria Island. It marked the official unveiling of a refreshed DStv and GOtv subscription package lineup under the company's new 'Expect More' campaign.

Among the prominent personalities who attended were award-winning entertainer Darey Art Alade and his wife, Deola Art Alade, popular filmmaker Tola Odunsi, television personality Uti Nwachukwu and media executive Obi Asika.

Other notable guests included actors William Benson and Enado Odigie, veteran actress Elvina Ibru, costume designer Yolanda Okereke, and Big Brother Naija stars Temi Nkem, Kola Omotosho and Imisi Ayanwale.

Media personalities Chuey Chu and Hero Daniels were also present, adding to the impressive gathering of entertainment industry figures.

The event was co-hosted by actress and media personality Folu Storms alongside Deji Osikoya, who guided guests through the evening's activities and interactive experiences.

What the #ExpectMoreNaija Launch Was About

Beyond the celebrity appearances and entertainment, the major attraction of the evening was the unveiling of MultiChoice's new DStv and GOtv subscription packages.

According to the company, the new arrangement was developed in response to subscribers' feedback and their demand for greater value, more choices and content that reflects their entertainment preferences.

Speaking at the event, MultiChoice Nigeria Chief Executive Officer, Kemi Omotosho, described the development as the beginning of a new era for subscribers.

She explained that the company was introducing a clearer package structure that would give customers more flexibility when selecting their preferred entertainment options.

Under the new arrangement, DStv subscribers can choose from four packages: Starter, Select, Sports and Premium.

Similarly, GOtv customers now have four options: Easy, Starter, Select and Sports.

One of the major highlights is the introduction of two new channels, SuperSport KICKOFF and Africa Magic+, into the lower subscription packages.

The DStv Starter package, priced at ₦6,000, now provides access to these channels, giving subscribers more opportunities to enjoy football and African entertainment.

For sports lovers, the Sports package, priced at ₦21,000, offers coverage of Premier League and UEFA Champions League matches, alongside WWE and UFC content.

The new packages officially took effect on November 5, 2026.

Entertainment and Performances Add Colour to the Evening

The #ExpectMoreNaija launch was not just about announcing new subscription options. It also provided an opportunity to celebrate Nigerian entertainment, music and creativity.

Guests were treated to an impressive spoken-word performance by Ibquake, while The Loud Urban Choir entertained the audience with a medley of popular Nigerian songs.

The performances created an exciting atmosphere and reflected the campaign's connection with Nigeria's vibrant entertainment culture.

With celebrities from different areas of the creative industry in attendance, the gathering also provided an opportunity for networking and interaction among entertainers, filmmakers, media executives and other industry professionals.

Why Brand Events Matter in Nigerian Showbiz

Events such as the DStv #ExpectMoreNaija launch demonstrate the growing relationship between corporate brands and the Nigerian entertainment industry.

For celebrities, attending brand launches provides opportunities to increase their visibility, strengthen professional relationships and connect with companies that may offer endorsement and ambassadorial opportunities.

For brands, involving familiar entertainment personalities helps attract public attention, generate conversations on social media and make promotional campaigns more appealing to their target audiences.

Celebrity appearances also give media platforms opportunities to showcase personalities beyond their regular television and film activities.

In Nigeria, where entertainment personalities command significant followership, their presence at corporate events can help brands reach wider audiences and create lasting impressions.

The gathering also highlights how entertainment companies increasingly rely on music, film, television and celebrity culture to communicate their products and services.

A Celebration of Nigerian Entertainment

The DStv #ExpectMoreNaija launch brought together some of the most recognisable faces in Nigeria's entertainment and media industries for an evening that combined business, creativity and celebrity appearances.

From Darey and Deola Art Alade to Tola Odunsi, Uti Nwachukwu, Obi Asika and other notable guests, the event reflected the strong connection between corporate brands and the entertainment community.

While the new DStv and GOtv packages remained the central attraction, the celebrity turnout and performances made the launch an important entertainment gathering.

Ultimately, #ExpectMoreNaija was more than a product unveiling. It was also an opportunity for MultiChoice Nigeria to celebrate local creativity while presenting its renewed entertainment offering to Nigerian subscribers.