Desperados, Young Jonn blend sounds in new song, ‘Let It Go’

Lager brand Desperados has joined forces with Nigerian singer, songwriter and producer Young Jonn on a new song titled Let It Go, bringing together Latin music influences and Afrobeats in a collaboration built around fun, friendship and self-expression.

According to a report by The Punch on October 18, 2026, the track was produced by Yung Willis and draws inspiration from Guao Guao, a reggaeton song previously created by Desperados alongside Venezuelan artiste Micro TDH and Colombian producer Ovy On The Drums.

Rather than simply reproduce the original, Young Jonn gives it a Nigerian identity, combining Latin-inspired rhythms with his familiar Afrobeats sound. The result is an upbeat, dance-friendly record that reflects the energy of Nigerian nightlife and social gatherings.

The song's message is straightforward: take a break from everyday worries, enjoy the moment and make memories with friends. The campaign also hopes to get listeners involved through dance moves and social media content inspired by the track.

The partnership reflects a growing trend in marketing, where brands work with musicians to connect with audiences through entertainment rather than relying only on conventional advertisements.

Music already plays a major role in how people socialise, discover trends and express themselves. By working with an artiste who understands the local music scene, a brand can become part of conversations and experiences that audiences genuinely enjoy.

For Desperados, Young Jonn brings an established connection to Afrobeats fans, while the song offers the brand a way to connect its Latin-inspired identity with Nigerian music culture.

Let It Go shows how a song can do more than entertain: it can also help a brand become part of popular culture.