**Ayra Starr's old hit finds new online push**

Just ten days after Ayra Starr released her third album, Starrgirl, one song is already making huge waves globally. "Heaven Baby," her duet with ZAYN, has hit No. 2 on Apple Music Nigeria and No. 3 on Spotify Nigeria. It earned more than 100,000 TikTok uses in its first two days and pulled in a number as high as 790,000 Spotify streams on day one. Its best day so far reached 937,721 streams. Impressive, considering the song has had to fend for itself.

The song also debuted at No. 1 on the UK Official British Asian Music Chart, joined the UK Afrobeats Songs Chart, and came up on Germany's Spotify chart on day one. However, when Notjustok wrote about it, Mavin Records and Republic Records had not given it the big push a song like this usually gets. There was only a lyric video on YouTube, no full music video, no announced TV performance, and no clear radio push in the US or UK. Some of that may have been taking place behind the scenes. Even so, the rollout felt more like the promotion of an album track than the launch of a potential crossover hit.

Where the song is gaining attention

It started at home. Thanks to Nigerian listeners, it climbed the Apple Music and Spotify charts fast. Then it spread, with ZAYN's big pop audience helping it travel to the UK and Germany. TikTok also played a major role in driving its momentum, as people used the sound in their own videos from the first weekend. The numbers have kept growing since. uDiscover Music now reports 43.2 million global streams.

Why fans think it deserves a bigger push

The call for an elaborate campaign is easy to follow. Notjustok points to Rush, Ayra's 2022 breakout. That song had a quiet run for months before her team pushed it, then it reached No. 24 on the UK Singles Chart and earned a Grammy nomination. "Heaven Baby" is doing far better than that, and it has a global pop star on it. Time matters too, since Tems, Tyla and Rema have releases out and every quiet week lets someone else take the spot. To be fair, the official music video has since arrived, which was on Notjustok's wish list.

What this says about TikTok and streaming power

In other words, the audience now has more say in what becomes a hit than the labels. When people use a song in thousands of videos and play it on repeat, the numbers show up on charts in different countries almost overnight. What labels once controlled, audiences now drive, forcing the industry to adapt. "Heaven Baby" shows how fast that can happen.